Digigainz

Brand Safety Measures

Concerns regarding brand safety are paramount, and we spare no effort in upholding the integrity of your brand. Our commitment is to ensure that your brand remains shielded from any association with inappropriate content. To this end, we offer full transparency on ad placement and partner with industry leaders such as DoubleVerify and RiskIQ to safeguard against fraud and malware.

Below are the measures we employ to uphold brand safety:

  1. Rigorous Approval Process: Our safety and security protocol commences from the moment of Publisher Signup. Our team meticulously analyzes the details provided during signup, conducting verification calls to align ourselves with publishers and ensure mutual understanding.
  2. Site Relevancy Assessment: All affiliate programs on our platform undergo scrutiny and approval. Before granting approval, our team assesses the relevance of each site applying for a program. It is essential to ensure that ads are placed where they can make a meaningful impact. Therefore, we conduct a thorough relevancy check before any ad is published on a publisher’s site.
  3. Historical Performance Evaluation: Prior to approving campaigns, we conduct a comprehensive review of a publisher’s past track record. This step is crucial in optimizing campaign delivery and ensuring effectiveness. We maintain records of each publisher based on historical data, enabling informed decisions regarding campaign approvals.
  4. Reporting and Analysis: Our team conducts daily analysis of campaign delivery, meticulously tracking every click and transaction through our reporting panel. Various parameters are analyzed to understand where ads are being displayed and who is displaying them. Our tracking platform enables us to measure performance metrics on a daily basis.
  5. Human Oversight: While we leverage advanced technology to enhance performance, human oversight remains indispensable. Our compliance team is extensively trained in reporting and analysis, conducting regular and rigorous checks on campaign delivery to maintain the highest standards of brand safety.